Busting into the Market
photo © 2006 *USB* | more info (via: Wylio)Revisiting a story I talked about in October: the HASBRO "takeover" of the Discovery Kids network and turning it into "The Hub."
This unique relationship has apparently score some wins. In some weeks, it is beating its immediate competition with some interesting programming. Most of it is designed to appeal to kids and their 30-40 year old parents (like me).
It is also reaching out to bring different programming from around the world.
On it's face, the deal to shift might seem foolhardy considering the crowded marketplace of children's programming: Nick, Disney, and others already fight over the market.
But a unique proposition and stand out delivery are seeming to win out.
How can you address your competitors?
