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Showing posts from July, 2014

It's not Cheap... It's Frugal...

Before a scandal derailed him as a TV chef and cookbook author, I really loved Jeff Smith's show and line of books under his "Frugal Gourmet" title. I always loved the oxymoronic title... How could a "gourmet" be "frugal?" Mind, blown! I come not to remember a foodie, but to address some concerns raised by my internet friend Laura Click in a recent blog post . I mention Jeff Smith because Laura goes after "cheap" social media marketing agencies. I work with start ups and small businesses and see how troublesome marketing dollars are for them in general and specifically when we get into the wild west of social media. I want small business owners to get into a frugal mindset... if you REALLY don't have the money for a marketing budget, especially as a startup, then you need to think FRUGALLY. 1. Find someone who will give you the tips and tricks without the cost. There are plenty of people who will take a look a your busines