Todd Lyden

I saw the percolating of Triberr.com at least a week or so before it a critical mass recently. (Does that make me an early adopter ? Or just early spotter?) Mitch Joel, and commentors, have a great discussion about Twitter automation going. I really liked the idea- practice is another ball of wax. Most folks are complaining that automatic retweets of unread blog posts suggests that you are recommending something that you might not recommend.  I can see that side of the argument, very legit. Course, this operates with the assumption that EVERYONE assumes you are recommending something when you tweet or re-tweet it. Are you? Should you be held liable if you were to send a link and it changes? The discussion of decorum and expectations about online practices such as this isn't going to end any time soon. The reality is: EVERYONE has their own set of best practices and SOP. I'd like to think that most of them mesh up. I dare say, I get a little tired of experts t...

I preface this by saying I read both Jay and Amber in their blogs and suggest you do so as well. With that, I was disappointed. I'm not entirely sure who this book was written for. I know who they SAY it is for. The people on the cover tell me who it is for and plenty of folks online have said, but I wonder if we've read the same book. You can  read the first chapter for FREE here . The introduction says that this book is a "playbook for making [the changes needed to address current challenges faced by business in a synchronous world], and for reexamining and retooling your company or organization to make real-time business work for you, rather than against you." The opening of the book isn't much different from any management book you might pick up such as the always popular " Good to Great ," which does get cited at one point early (without much surprise). There are lots of buzz words and some decent case study examples, but the audience for this boo...

What would you do to win a copy of "The Now Revolution" the new social media in business book by @ jaybaer and @ambercadabra. I have a copy and will write a review of the book once I give it away. I have no clue what to do, so come up with the contest entry for me. They were running their own for the give away books and I don't want to steal ideas out there. One of my favorites  being @ginidietrich 's. Put your ideas in the comments and I'll justify why I selected one by next week. Related articles Win a copy of The Now Revolution by Jay Baer and Amber Naslund (shuaism.com) oneforty News Roundup: Top 20 Social Media Monitoring Tools (oneforty.com)

Everyone is sinking in it. And it is only going to get worse.  Social media and other associated tools, apps, tweets, fans, etc are all on the rise. The Tea Party's successful use to help their grassroots rise is a GREAT example. @jaybaer has this great post  about getting on board. The gist is: everyone doing it now is still learning but business needs to get on social media now. Why? Because once everyone is, you won't be so special anymore just because you were on Twitter in 2008. Jay makes his case about being involved in social media and I think most people agree that folks need to get on social media. However, its seems like we already have winners and losers.  This is a  double edge sword .  Everyday, there are little rewards for those ALREADY using it. This is about market analysis. While Jay works with Fortune 1000 companies, most small businesses are really playing catch up to what Jay is talking about. Mind you, there are a lot of folks just gett...