I focused much on customer service two weeks ago and I really can't escape it. I was on a call yesterday making a large order for lunch coming up. The woman on the other end was insanely pleasant as she tried to walk me through a new menu and my inability to be more quickly decisive. She did have to put me on hold an inordinate amount of times and each time was PROFUSELY apologetic. I was prepared and thankfully not in a hurry. I can quickly imagine someone else taking conversation and turning it into a complaint (unjustified, but I can see it). Amber Naslund has a related piece back last month that I liked discussing our aptitude to taking complaints online. I agree with Amber that #FAIL is overused, but also we need to be aware that failure or BAD customer service is in the eye of the beholder. For companies, SMALL mistakes can be huge to a customer. Like I said with my example, I could easily see someone taking it out of hand and quickly getting annoyed. I knew ...