I preface this by saying I read both Jay and Amber in their blogs and suggest you do so as well. With that, I was disappointed. I'm not entirely sure who this book was written for. I know who they SAY it is for. The people on the cover tell me who it is for and plenty of folks online have said, but I wonder if we've read the same book. You can read the first chapter for FREE here . The introduction says that this book is a "playbook for making [the changes needed to address current challenges faced by business in a synchronous world], and for reexamining and retooling your company or organization to make real-time business work for you, rather than against you." The opening of the book isn't much different from any management book you might pick up such as the always popular " Good to Great ," which does get cited at one point early (without much surprise). There are lots of buzz words and some decent case study examples, but the audience for this boo...