Image via Wikipedia This is a thrice-stolen idea. I am stealing from Joey Strawn who borrowed it from this idea from Olivier Blanchard from his blog on The Brand Builder . I'm with Joey. Tipton is FANTASTIC and this is a great way to reveal something about yourself to people. My only suggestion? Don't limit it to a particular area. Do it in your field. In essence, Olivier answered the following question: “If James Lipton , host of “ Inside the Actor’s Studio ” BRAVO television program, were to interview a marketing or business person , here’s how he’d probably adapt his famous 10 questions that he asks at the end of the show. How would you answer them?” What is your favorite "business" word? Cooperation. What is your least favorite "business" word? No. What turns you on creatively, spiritually or emotionally about "business?" When the lightbulb goes off for myself or especially seeing it in other people. What turns you off about "bu...