Todd Lyden

Look, I understand that there is some concern that if you have a website as a small business (or any for that matter) you ought to make sure that you have a "mobile-friendly" version of the site. In case you haven't heard,  Mobilegeddon is Coming! Google is changing their search algorithm today to prefer mobile-ready sites. This makes sense considering the crazy amount of traffic that virtually any website is going to get from a phone, tablet etc versus the traditional desktop or laptop. However, before you imagine asteroid explosions on your SERP that would make Michael Bay jealous. Calm down and realize... YOU PROBABLY DON'T HAVE A WEBSITE. ( At least according to most website builders. ) I suggest it is true based on empirical observation... most just don't have a website. 50% 60% 70%... it varies, but I'd guess it is always been high. There are a metric ton of small businesses that have ZERO website. Sure, they might be on Facebook, etc-...

I was lucky enough to get Mandy Boyle, graduate student , freelance writer , self-described cupcake enthusiast, and SEO Specialist to commit a few moments to discuss what she does on  Twitter !  You can find the full interview here at  Tweeterview.com , but here are a few great tidbits!  Mandy addressed what she does. "An SEO copywriter crafts SEO-friendly content for websites . We use SEO best practices along with creative writing skills. We research and use keywords in our text while providing value to a website visitor and/or searcher." Her advice in writing for  search engine optimization ?  "Do your research, always proofread, and don't sacrifice quality. It can be easy to get lost in the keywords.  Make sure that the content is always user-friendly and creative. Always make keywords occur naturally.  And don't be afraid to ask questions. When I was learning, I read books, blogs, and attended webinars. Always try to improve." Thanks a...