This is probably going to rub some folks online the wrong way: to start messing around with social media including Twitter, Facebook, etc does NOT require a strategy. From Wikipedia: Strategy refers to a plan of action designed to achieve a particular goal. How many people first got on Twitter or FB, worked on a Wordpress blog, or finally figured out an RSS feed with ANYTHING resembling a strategy? Did you REALLY have a plan of action with a particular goal in mind? I still don't and no doubt it shows. Everyone is saying that in order for a small business or someone breaking into the "blogging for money" racket they MUST have a strategy. Now, I'm sure there are plenty of social media gurus/pundits/bloggers who would say, "But Todd, I don't think everyone needs one when they start." Of course, these are the same folks that have ads selling such things as "How to Become the Social Media Rockstar of the Universe" or are giving away...