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It's My Crap, I'll Burn It If I Want To

photo © 2009 miguel | more info (via: Wylio ) No offense to Leslie Gore. The title just came to me as I was reading Louis Gray's missive on Steve Rubel's latest effort to eliminate his tracks online. I love reading Louis because he is well thought out and while I see his point on Rubel's "shiny object" syndrome- I gotta disagree. For completely different reasons though. Rubel explains his reason: "I believe that Plus One, if adopted, is a game changer. These endorsements, plus Facebook likes and other social signals, will help tell Google what to pay attention to and what to let fade away. I want to make it easy for Google. The only way to do so was to scorch the earth. Anything more will confuse it. I want one site to earn the +1s, not three." Now that is bunk. Newer stuff is what is going to be plus-oned to death and Facebook liked, not the old stuff. The best reason I see? It's his. Time Warner, Google, Facebook -...