Groupon / Redbox Deal BAD IDEA?

Ok, so the Groupon/Redbox came and went.

I got the text as a loyal Redbox customer:

Friday, Saturday and Sunday ONLY! Go to www.redbox.com/groupon to get 3 one-night Redbox DVD rentals for only $1. Txt STOP 2 quit.

And what did I get? A notice like others, but then quickly a deleted page.

The reaction was as immediate as mine online:

You can see that updated here.

I'm going to be VERY curious to see how this plays out for these two giants.

A great idea for BOTH of them, might have HURT both of them.

Not sure what Groupon limited the deal to, but loyal customers of both might feel VERY slighted. I did not get my Redbox text until at least two hours AFTER the deal went live.

Which tells me that Redbox was trying to reach more customers, but why share with THEIR customers.

For Groupon, this could be a nice win. Redbox fans who love the cheap movies will now know THEIR brand but who got the Groupon emails?

Groupon sends weird deals to different places.

Should be fun to watch play out.

Slow Death or Rebirth for Myspace?

Are we really watching the slow inevitable death of Myspace? With the integration with Facebook complete and the push towards what appears to be a mobile only function , isn't it time to call this one? One report says that Myspace is making $200 million less this year. They are functionally giving up on Myspace Music , which was always their bread and butter. Without the music tie in, why would people BOTHER with Myspace? I'm talking about it because my wife's band has used every medium known to mankind to promote themselves online and Myspace has been nothing but dead weight from the very beginning. Only bands and their most ardent fans go there. The rest are on Facebook. There is talk of selling Myspace, but who in their right mind would consider it? This will have some interesting implications for bands down the road. Many use Myspace as their de facto website, just pushing their domain name onto the customizable site. Now apparently, Reverbnation , a North Carolin

Check out my appearance on the The Toddcast Podcast

Click and watch the podcast recording of my appearance on the Toddcast Podcast Such a fun time!

New Life

It's weird, sad and slightly freeing. I've been headed towards a completely different life for a lot longer than I even knew. It took me a while to catch up to realize it was happening. Thankfully, I was cognizant enough to see it finally and mostly ready for it. It's amazing when you have the rug completely pulled out from underneath you. The adjustments are jarring. I made mistakes, but like most I learned from them, adapted, and tried my best to do better. The reason you see that truck next to a storage place? That's the sum of my life right now. Never take for granted that you will work hard for something or someone, and it will end up meaning very little. You are guaranteed nothing, owed nothing, promised nothing. Anything and everything can be taken away in a heartbeat. I wrote this to my kids a while back: I tried to be the best father I could be based on what I knew when I knew it and how I could. One of the lessons for your life needs to be: you need to b

Todd Lyden

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