Groupon / Redbox Deal BAD IDEA?

Ok, so the Groupon/Redbox came and went.

I got the text as a loyal Redbox customer:

Friday, Saturday and Sunday ONLY! Go to www.redbox.com/groupon to get 3 one-night Redbox DVD rentals for only $1. Txt STOP 2 quit.

And what did I get? A notice like others, but then quickly a deleted page.

The reaction was as immediate as mine online:

You can see that updated here.

I'm going to be VERY curious to see how this plays out for these two giants.

A great idea for BOTH of them, might have HURT both of them.

Not sure what Groupon limited the deal to, but loyal customers of both might feel VERY slighted. I did not get my Redbox text until at least two hours AFTER the deal went live.

Which tells me that Redbox was trying to reach more customers, but why share with THEIR customers.

For Groupon, this could be a nice win. Redbox fans who love the cheap movies will now know THEIR brand but who got the Groupon emails?

Groupon sends weird deals to different places.

Should be fun to watch play out.

Slow Death or Rebirth for Myspace?

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While back, I wrote a post on Father's day about being a father and how being a parent is a job. I wistfully look back as I look forward to another school year quickly approaching and the evidence of my "work" is becoming less and less my handiwork. Our youngest has just moved on to middle school. Josh has moved into high school and the oldest has graduated from high school and about "start" her life. We've had a tacit arrangement with the kids. We do NOT want boomerang kids coming back to haunt us. So they have always been told, they are staying with us until they are REALLY ready to go out and that includes the joke that college has become. Sadly, despite the fact that I have spent a good chunk of my career working in higher education, I know that it is a folly to think that sending a child off to college is preparing them for much other than to have a lifetime of loans. Thankfully, Amanda has gotten the message. She has a plan to go to local c

Check out my appearance on the The Toddcast Podcast

Click and watch the podcast recording of my appearance on the Toddcast Podcast Such a fun time!

Todd Lyden

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