Twitter- As Useless As We Thought It Was?

So @sysomos releases a study that looks at the level of retweeting and replies that occur on Twitter.

This is not promising for those that want to push using Twitter.

However, there is one thing that helps to know from the study.

Approximately, 95% average replies and retweets happen within the first hour of publication.

The other "good" news: this does not account for click throughs. There are TONS of tools for tracking the links you post. The numbers vary but the click through rates are fairly low compared to other material like email. But if a celebrity can't get better than 2%, you will probably be happy getting 1% and most of the articles indicate that it is quality and not quantity at that point.

You really do want dedicated folks whether it is Twitter, Facebook, or you blog, instead of any old person off the street.

Check out my appearance on the The Toddcast Podcast

Click and watch the podcast recording of my appearance on the Toddcast Podcast Such a fun time!

New Life

It's weird, sad and slightly freeing. I've been headed towards a completely different life for a lot longer than I even knew. It took me a while to catch up to realize it was happening. Thankfully, I was cognizant enough to see it finally and mostly ready for it. It's amazing when you have the rug completely pulled out from underneath you. The adjustments are jarring. I made mistakes, but like most I learned from them, adapted, and tried my best to do better. The reason you see that truck next to a storage place? That's the sum of my life right now. Never take for granted that you will work hard for something or someone, and it will end up meaning very little. You are guaranteed nothing, owed nothing, promised nothing. Anything and everything can be taken away in a heartbeat. I wrote this to my kids a while back: I tried to be the best father I could be based on what I knew when I knew it and how I could. One of the lessons for your life needs to be: you need to b

Guiding Light

Most folk who know me, know I lost my father when I was 14 years old. However, before he passed, he shared a timeless secret with me—a practice that would shape my life in ways I could never have imagined. He didn't teach me meditation in the traditional sense, with incense and crossed legs. Instead, he showed me how to meditate by gazing at a lone light on the ceiling. When I was very young, I had night terrors that would wake me in the middle of the night. I'm sure it was terribly frustrating to calm a child from that. But my father had the way. I never understood how he came to the practice. But over the years, I've come to understand that my father's unique approach to meditation was, in fact, a profound lesson in mindfulness and presence. In a nearly pitch black room, he would tell me to find a speck of light, not unlike a star. Then focus. He would say, "Just watch the light, like you're watching a story unfold. Be the observer, not the thinker." I

Todd Lyden

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