Design a "Now Revolution" Contest to Win the Book

What would you do to win a copy of "The Now Revolution" the new social media in business book by @jaybaer and @ambercadabra.

I have a copy and will write a review of the book once I give it away.

I have no clue what to do, so come up with the contest entry for me. They were running their own for the give away books and I don't want to steal ideas out there. One of my favorites being @ginidietrich's.

Put your ideas in the comments and I'll justify why I selected one by next week.
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