Friday, June 17, 2011

The Folly of Comment Cards



I was at a local eatery today and noticed for the first time in a while: a comment card!
Seriously.
I can't remember the last time I saw one, but it struck me. As I was looking at it, I had already broken out my phone and was checking in via Yelp and Foursquare.
The comment card was standard pap. Rate the service, food, cleanliness. Then it committed a cardinal sin, it asked for an ADDRESS?
It was a postcard, which I supposed makes sense for most restaurants, but why NOT use the internet to your advantage?
I suppose I could have taken the card and actually mailed (what are the odds?).
Three problems with them.
1. Nothing for me
2. Could take forever, if at all.
3. Cost