In my job, I run into people everyday who do not get the APPLICATION of social media to their line of work.
That's understandable. It's hard to see how something like Twitter can benefit a dry cleaner. Facebook, isn't that for just looking at pictures?
I could cite case study after case study, but I wanted to illustrate a personal effect for me.
I've mentioned how I "met" Damond Nollan online before.
Since then I've followed his efforts with his blog and his radio show.
In a "six degrees" kind of way, I've begun following the antics and writings of several other bloggers.
First is Tim Arthur. Tim and Damond live relalatively close to each other, while I'm nearly an hour away. Tim's interest run the gamut. Most recently, pyrotechnics!(Seriously). One of these days, I am going to be able to catch up with these guys and see a movie (another favorite topic we share).
The other best example, because she has pushed my wife's band, is Marianne Hartsfield AKA LilBytes!
Both have been blogging, but use Twitter and Facebook to promote themselves and others.
It's those types of relationships that can help you out, whether they are in your backyard or half way across the country. One person can easily become the connection to a whole crowd of people, friends, and followers you have NEVER met before. That's the beauty of "social media."