Tuesday, August 19, 2014


How I use my iPhone: Travel Folder

Publisher: todd lyden - Tuesday, August 19, 2014

Wednesday, July 16, 2014

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It's not Cheap... It's Frugal...

Before a scandal derailed him as a TV chef and cookbook author, I really loved Jeff Smith's show and line of books under his "Frugal Gourmet" title.

I always loved the oxymoronic title... How could a "gourmet" be "frugal?" Mind, blown!

I come not to remember a foodie, but to address some concerns raised by my internet friend Laura Click in a recent blog post.

I mention Jeff Smith because Laura goes after "cheap" social media marketing agencies.
I work with start ups and small businesses and see how troublesome marketing dollars are for them in general and specifically when we get into the wild west of social media.

I want small business owners to get into a frugal mindset... if you REALLY don't have the money for a marketing budget, especially as a startup, then you need to think FRUGALLY.

1. Find someone who will give you the tips and tricks without the cost. There are plenty of people who will take a look a your business and give you a quickie consult that could be worth plenty of time and money for you.
 2. Look at what your competitors are doing... try it. Small at first. Figure out if it is worth your time. Experiment in their sandbox and innovate with other ideas.
3. Use the cheap tools: hootsuite, bufferapp, Gmail as a CRM. All basic ideas that won't cost you a dime to experiment with online marketing efforts.
4. Try the paid advertising online! Google, Bing, Yahoo, Facebook all offer free credits towards their service. To make it worth your while might take some coaching, but see tip #1.
5. Take Laura's list and do it... don't hire for help. Bring in a consult if need be, but don't become attached to one agency, person etc. (this avoids the going of business problem).

If you are Frugal and thinking along a DIY way... you might be able to make it work, if nothing else, you will know more about what you need to focus on when you do need to hire outside help.

Remember just because you do something frugally doesn't mean it's cheap and doesn't mean it isn't worth doing.

Publisher: todd lyden - Wednesday, July 16, 2014

Thursday, April 17, 2014

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Thank you, Mr. Hively

I had never heard of John Hively before.
But I was looking for a quote about aging and found this:

Wow... I'd not heard this one bit of my psyche put so succinctly before- but thank you Mr. Hively.

I turned 40 last year. That sentence does not cause me any great emotions except to wonder the same thing I have told folks for pretty much the last twenty years.

"I can't believe that the world has allowed me to enter the adult workspace..."

From the moment I felt the freedom of not living under parental control and being loose in the world, I have hardly felt a day like I belonged it.

This isn't to say I have not learned your rules and adapted to how to "be an adult." I never felt like Peter Pan and wanted to stay young, but I always felt like I had pulled something over on the rest of the world. Like a kid who stayed up too late for the first time. That realization that I could, still wondered "why?"

I guess it seems slightly irrational. Is it any less so than the fact that I look at my nine-year old year old daughter and still see the baby girl? I KNOW she is nine and quickly approaching 30, but I will always see that little baby face. As proud of  the little person my nine-year old daughter is becoming, it is hard to forget where she came from. Thankfully, she seems to have inherited this little part of my psyche that says growing old is ok, just don't grow up.

So as my body is clearly beginning to tell me that I have grown up, I sometimes have to remind myself that I'm still a stranger in this strange land of being an adult. Thankfully, I do have a little reminder and a great partner who are getting older, but haven't grown up.

Publisher: todd lyden - Thursday, April 17, 2014

Friday, March 14, 2014

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Erica story- sweet men

Take a minute to listen to a "sweet" story from the daughter... Publisher: todd lyden - Friday, March 14, 2014

Friday, February 7, 2014

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Why Frozen Ain't That Great...

Look, I am glad that kids love Frozen. My daughters are on the bandwagon. They LOVE it for most of the reasons that everyone else is saying they love it. We took the family to see it and 3/5 of us were just "meh"- I seriously would put "Tangled" well ahead of it in terms of story, singing, etc... but apparently I'm in the minority.

So I am going to use an article from WhatCulture to explain my beefs with it:

1. The Songs. WhatCulture writer tries to suggest that the songs are the most memorable since the '90s hey-day of Menken and Ashman. Most of it feels REALLY forced. And while agree it has a more "Broadway" feel, it is not necessarily a good thing. In particular, the song (see I CAN'T remember which) where Anna falls for the prince, is cute and might be memorable to others, but the jump cuts DURING the middle of the song as in a montage made the sequence in the movie very odd and off putting. The rest... are "meh."

 2. The Singing. Whatculture points out that there are more "Broadway" singers in this movie. This is not a bad thing. But highlighting that one of the standouts is Josh Gad, who is NOT a Broadway singer, does not help the case. I can barely remember his song and he did an OK job with it, but it was not AWESOME. I was pleasantly surprized that Kristen Bell could carry a tune, which also knocks the "Broadway" case down a notch too, right?

 3. Broadway-style. I've already addressed it, but the "style" of a musical on film as a cartoon did not work in this case. See #1 above for my first reason, but while other may LOVE the style others (including my son) were put off by the sheer amount of songs that did not progress the story or add humor. And to add to my problems, I REALLY did not like the tag "The cold never bothered me anyway..."
See for yourself:

4. Re-hashed side characters. WhatCulture wants suggest that Olaf and Sven are great, but Sven is a rehash of Maximus from Tangled (which I had ABSOLUTELY no problem with) and Olaf was fun, but was he any better than Timon and Pumbaa in Lion King? Meh...

5. Lame side stories. Olaf as the culmination of a story? WhatCulture appreciate the Snowman in Summer story much more than I do. Also, it means EVERYONE around him is keeping him delusional. Meh!

6. Beautiful animation. If it wasn't wouldn't we have more room to complain? If not for every animated movie before, would an NOT look better. It gets ZERO credit as an AWESOME movie for having good animation. Not that it wasn't good looking... it was.

7. Princess story. Sure the story was interesting and I can really see why this is appealing to the young ladies. Look out for your sister. This is good. However, this is nothing to do with the Hans Christian Andersen story that they claim Frozen is based on. Plus, they had to create the most noxious villain since Scar in Lion King to keep the queen from looking evil... ugh.

Look I did not HATE the movie, I just don't think it is the bee knee's that everyone keeps talking about. Then again, the LEGOS movie opens today!!!
Publisher: todd lyden - Friday, February 07, 2014

Monday, August 27, 2012

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SocialMediaWannabe? (cross-post)

the experiment is over.
I wanted to try something and it sort of worked.
"socialmediawannabe" is going to die tomorrow (if you want the domain name, knock yourself out).
I've transferred all the posts over toddlyden.com and will shut down the whole blog shortly.

Thanks for riding the wave. My sabbatical this past year has been mainly due to personal changes.
Most of you that know me, know I never stopped paying attention, but I just could not devote the time to regular writing like I wanted.

As I move forward, I am going to consolidate everything on the personal site and see where it takes me.

Thanks again for sticking with me... hope to see you around.
Publisher: todd lyden - Monday, August 27, 2012


Facets of my Life

Family, Work, Wife's Band